We are, without a doubt, the luckiest guys to ever turn a sprocket. For more than 25 years, we've been riding the bleeding edge of BMX. Whether it's die-hard racing, vert, dirt, freestyle or flatland, Haro has led the way.

The very best riders in the world have relied on Haro bikes for the confidence to ride on the ragged edge, to stretch the definition of what's rideable. For us it's never been about the number of races won, or contest medals taken. It's always been about meeting the demands of the world's best, giving our pros the tools they need to challenge themselves, the sport and over. We don't count first to reinvent over places and trophies. We go for the absolutes-how high, how fast, how far. Our challenge isn't to build bikes for what our pros are doing now, but for what they're dreaming of doing tomorrow.

Our pros don't just know BMX. They are BMX. Dave Mirra, Ryan Nyquist and Warwick Stevenson aren't the best - they're legends who shaped the sport, and they're defining its future. What these guys do today will become tomorrow's standard. And they're the ones who are shaping our bikes, refining and honing them the way they grind and sharpen their own skills.

The best riders aren't in it for the money, but for the pure joy of riding. And as rider owners that's something we're proud to support, because that's how we see ourselves. What drives us isn't the almighty dollar, but the relentless pursuit of the perfect ride. It's what we live for, and the thing we try to build into every Haro. Ride one, and you'll see the difference - we put everything we know into the ride, and it shows.